Over the past few years, Content Providers have leveraged the Internet technology to reach out directly to end user, often bypassing the Service Provider.
A combination of growing bandwidth and better efficient encoding has enabled Over the Top Providers to get high quality video to the PC or, using external boxes, to the TV.
Yet, most of the video consumption at home is done through the old fashioned TV set, so Content Owners and Providers have tremendous amount of content that is not reachable to the digital TV viewers. IPgallery offers a branded Video on Demand (VoD) portal (independent or part of the Service Providers VoD portal) with unlimited content and complete, infallible control, for ultimate viewer reach and retention.
IPgallery’s VDP (Video Distribution Platform), is a centralized system that enables providers to bring content to the digital Set Top, integrate with existing VoD systems, add applications such as time shift TV, widgets, advertisement and P-EPG (Personal Electronic Program Guide). The centralized single platform can be used to distribute content to different Service Providers: Cable, Telco and ISPs.
Benefits to Service Providers are multiple: They can derive additional income from existing content, have access to unlimited number of subscribers in the world including places where their broadcast channels are not part of the local offering, use part of the CapEx that was invested for web services, keep their unique branding and build or access social networks on TV. It’s truly the world of TV 2.0 with IPgallery’s Video Distribution Platform!
